If you follow my blog then you've heard me talk about the importance of testing to develop your work and your style. It's a little different than interpreting a layout and then giving your input to an art director who already has a vision in his or her mind. With testing you are the art director as well, dealing with your own interpretations and desires and doing all the execution as well, and utimatley having to please no one but yourself.
It's important because first, it pushes your craft, and second, it gives you a tremendous understanding of what your clients deal with everyday.
A few weeks ago I finally put into motion an idea I had thought about for sometime about shooting kids in all out summer fun mode. Given I love kids I thought this would be a total blast! As I got into the planning of it I also realized how seamless the production would need to be if I was going to achieve my goals and get the images I wanted. So my crew choices and the model choices were going to be absolutley critical.
I'm happy to report that everything went perfectly and the crew and models were fantastic! We had a beautiful day, lots of laughs and a bunch of kids who went home exhausted and full! Many, many thanks need to go out to my crew: Joy Howard for her awesome food styling of popsicles and ice cream in 90 degree heat; to Lizzy Williams for all the fantastic toys and props for the kids to play with; to Coco Grace for her always perfect hair and make up, to Erin Riley for the sweet wardrobe choices. Also have to acknowledge my producer Sharon for always keeping me on track and the engine running at full speed and Katherine Hennessy, my rep for pushing me to do more than I thought I would. Finally if you ever shoot with kids...... Do. Not. Forget to call Kelly Naugler; amazing ability to motovate kids.
Here are some of my favorite pics from the shoot:
A special gathering of friends, clients, peers and co-workers to celebrate the ebb and flow of the studio. Kristin is moving on to a new frontier (literally) down in Texas and Sharon has stepped back into Massachusettes and will be managing and producing for the studio. It's all pretty exciting stuff and it was a nice Summer evening sharing stories over some drinks and apps, catching up on news and life. Thanks to all who were able to come by and to those that didn't make it ~ no worries, another cocktail party can't be too far away!
A special little place, The Vermont Creamery, became a story that evolved into a memorable day. From farm to table with much love and care. The Creamery started by two young visionaries and grew into a labor of love in a small farm in Brookfield. A team of family, friends and creamery artisans joined together to enjoy what nature had provided. We enjoyed our time and celebrated all that the farm had to provide.
To see more imagery, please visit the full story on our site:
Recently, Heath was asked to speak to a group at Hallmark Institute of Photography and share some insight about the photography industry. It's very important to Heath and to many of us within the industry to give back and to continue to educate others about the business. There are many great groups out there that can be a resource, but it is important to give back. Heath spent time imparting some of his many years of knowledge to students that want to get involved and enter the business.
How do you get involved? What are your outlets?
We all have opportunities that are out there, the question is, when you are called, do you answer? I'm proud to say that Heath, Kristin and I all have the inquizative nature to keep learning and to help others learn too. Collaboration is massively fun and can be done in everything we do. Heath gave of himself and all of us are better for it!
Share the knowledge...every day.
Since last October we've had the pleasure of working with The VIA Agency on creating images for 1800 Tequila. The images appeared on Instagram, Facebook and their website and many were tied to a certain date or event.
The brand has a very specific look and it was a great change of pace for me in the approach to this project. To begin with we shot almost everything at night, on my Nikon D800's and with a minimal crew. I also decided to shoot most of it with one continous light source and one or two small reflectors, instead of strobes. This gave me the look and feel I wanted as well as kept the amount of gear and lights we had on location down to a minimum. Since we shot many of the images on location in restaurants, bars, and public places not having to take over the space with a million pounds of gear and people was super helpful.
We provided VIA with the RAW files and they put the finishing touches on in post to provide the consistent look. I loved all the creative concepts they came up with and as usual it was a blast working with them!
Below are some of the final images.